East Brunswick, NJ · NJ Health & Performance

Skip the ongoing cost of medication, repeated injections, or surgery. neoGEN® care is a very cost-effective, drug-free option.
Symptoms we help
If you’re dealing with any of these, a consultation can tell you if neoGEN® is right for you.
Types of neuropathy
Peripheral neuropathy can have many causes. A consultation helps find out whether neoGEN® is a good fit for yours.


Nerve damage linked to diabetes, often felt in the feet and legs.
Numbness, tingling or pain after cancer treatment.
Nerve symptoms tied to autoimmune conditions.
Nerve symptoms that come on with certain medications.
Pinched-nerve pain that travels from the spine into the arms or legs.
Lingering nerve pain after an injury or surgery.
How neoGEN® works
A non-invasive, drug-free approach to pain relief and circulation.
neoGEN® delivers Electric Cell Signaling Treatment (EcST) through the skin—no needles, no medication, no surgery.
Advanced signals engage your nervous and circulatory systems to support recovery at the tissue level.
Treatments typically run 10–30 minutes, with settings adjusted to your comfort throughout.
Compare your options
| Option | Cost | Drug-free | Downtime |
|---|---|---|---|
| neoGEN® at NJHPI | Affordable | None | |
| Long-term medication | Ongoing monthly cost | Side effects possible | |
| Repeated injections | Costly per visit | Recovery after shots | |
| Surgery | Highest cost | Weeks of recovery |

Meet your doctor
Dr. B. is a chiropractic physician and owner of NJ Health and Performance Institute. He has a decade of experience and loves helping patients get better, faster.
When not in the clinic he is with his wife Candace and 2 sons Ryan and Keith. Dr. B. enjoys going to concerts, trying new restaurants and watching his New York Yankees!
Patient experiences at NJHPI
Google reviews about our practice
“From the first call to every visit, this office has been amazing! The staff is super friendly and welcoming, and the chiropractor and acupuncturist really take the time to understand your needs. I've felt so much better since I started treatment. Highly recommend!”
“I highly recommend Dr. B for anyone dealing with back pain. After just a few sessions, I noticed a significant reduction in discomfort. His expertise and personalized approach have made a world of difference in my life.”
“Dr. Bornstein has helped me so much with my back and neck pain! I truly appreciate the added guidance he gives for continuing treatment at home. The staff is always so welcoming. It's a great place—thank you all!”
“I've been seeing Dr. Bornstein for a few months, and I couldn't be happier with the results! The adjustments have made a world of difference for my back and neck pain. The entire staff is friendly and professional—I highly recommend this office!”
“I was really struggling with constant lower back pain. I tried various back braces and daily doses of Aleve, but it was never enough. Now, all it takes is one weekly visit to maintain my progress, and I am feeling great! No more pain!”
“Dr. B took the time to really understand my concerns and develop a treatment plan tailored to me. The care and attention I have received have exceeded my expectations, and I've seen a noticeable improvement in my overall well-being.”
“Dr. Bornstein took the time to thoroughly understand my concerns and created a personalized treatment plan that worked wonders. Not only has my pain significantly decreased, but my overall mobility and quality of life have improved dramatically.”
“I explained my history to Dr. Bornstein; he evaluated me and set up a chiropractic schedule during my very first visit. He also showed me an exercise to help my lower back at home. The office runs very efficiently. I am very pleased with my care!”
Getting started
Schedule online or call us. Your first visit is a consultation to see if you’re a good candidate.
We review your symptoms, history and goals to determine whether neoGEN® is right for you.
If you’re a candidate, we build an affordable, personalized plan around your needs.
Your first visit is a consultation to see if you’re a good candidate for neoGEN® treatment.
Prefer to talk? Call (732) 390-8255 to book your consultation.
Common questions
Book a consultation to see if you’re a good candidate for affordable, drug-free neuropathy care.
Visit us
317 Rues Ln #100, East Brunswick, NJ 08816